Analysis of a title sequence

The title sequences above are all taken from the ‘How we Built Britain’ title sequence. The sequence consists of a series of aerial/high angle pan shots of buildings shaped as the letters that make up the word ‘Britain’. Some shots were also created in the edit using 3D effects in software such as Adobe Photoshop. The shots pan the different buildings, which range from old castles to modern day skyscrapers. Two shots of each building are then edited together, and arranged to spell the word Britain.

For the final shot, each of the buildings are then edited next to each other, with the words ‘How we Built’ edited towards the top left of the shot. This then makes the whole title of the film appear on the last frame. As this is a television series, it does not feature any text overlay for roles such as director or editor, as we would perhaps more commonly expect in films of the Thriller genre.

An interesting technique used is the introduction of a Land Rover car in each shot from the A of Britain, which can be seen driving through each shot. This gives the sense of continuity, and makes the audience feel as though they are driving through, finding these letters on their journey. The car then drives along all of the letters in the final shot.

Apart from the car, no other props are used, and no obvious additional lighting is introduced. Each shot typically features the countryside, apart from the N, which is filmed in a city environment.