Question 4

Q4: Who would the audience be for your media product?

Our target audience is a mixed male and female population between the ages of 15 and 18. This can be seen by identifying the themes that run through our production. Revenge, as identified in the title, is a popular theme with the target audience and also a common element in other thrillers: this would attract a high amount of people due to the popularity of the genre and the themes expressed in the production. The theme of male dominance would attract a decisively male audience, while the theme of feminine vengeance expressed by the title “Kate’s Revenge” would attract a female audience.

We decided to aim our product at this audience after we asked people from that age and gender group to complete a questionnaire.
The results of our survey indicated that the majority of the people we asked to complete the questionnaire favoured a comedy, horror or thriller film. This can be seen in the table below.

 Following up on the survey results we decided to keep faithful to what our target audience wanted and inserted a motif of horror by making an allusion to what might happen after the events of the opening. This is done by making the title “Kate’s Revenge”, implying a paranormal return of the victim to exact her revenge. However we decided to forgo the comedic aspect as we thought that inserting jokes or a comic character it would decrease the seriousness and the overall tension in the production. If we could continue with the production we could have inserted some comic relief moments, but only much alter in the complete film as to not ruin the initial sense of foreboding and dread found in the intro.

As with any film, our production needs an age rating; these are given out from the BBFC (the British Board of Film Classifications), the age ratings are divided into different categories and all have different required properties to attain one of the categories. These categories are:

The U rating indicates that the film is suitable for any audience; this includes underage or very young people.

The PG rating means that generally the film will be suitable for any age rating, however children under 8 would be discouraged from viewing and if they do only when accompanied by an adult.

 

 

This rating indicates that the film can be viewed by a 12 year old only if accompanied an under the supervision of an adult; this is a variation of the 12 age rating that does not require the presence of an adult to view.

This age rating shows that only people over 15 can view the production.

This rating shows that only adults can view this film. The variation of this rating is the R18 that is only used with pornographic productions.

 We believed that our production would be classed as a 12, however: if we had been allowed to continue with our production we would have introduced concepts that exceed the 12 boundaries such as horror. For this reason we have bumped the rating up to a 15.

·         This is a picture of our typical audience member.
Following is a brief annotation of the character of this audience member.

·         He has headphones on, this indicates that he is interested in music and regularly listens to it.
Probably listens to the popular genre of the moment.

·         Smartly clothed, indicates a monetary security and that he wants to fit in with a higher echelon of society.

·         The lanyard indicates that he works in a big company that expects professionalism; this is also shown by his attire.